Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with ҹè��Ƶ appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than half of the world’s population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say “all of them.” However, not all social media users are influenced the same way. Certain demographics are […]

The post Who is Most Influenced By Influencers? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You’ve done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what’s next? Here are the next steps to […]

The post You’ve Launched an Influencer Marketing Campaign… Now What? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand. While it […]

The post How to Find the Right Influencers on the Right Platform appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Deciding and planning the influencer marketing campaign is the easy part. Getting influencers interested in sharing your products? That can be a bit more difficult. Difficult, but not impossible. Here are 3 steps to growing your influencer talent pool that are much simpler than you think. Authenticity matters when it comes to influencer rating, but […]

The post 3 Steps to Growing Your Influencer Talent Pool appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you’ve decided to search for influencers and content creators that are a great fit for your brand. What’s your first step? Without ҹè��Ƶ, the answer is probably going to your favorite search engine or social media platform, constantly changing your search terms, and making a list in a spreadsheet.  But how do you know […]

The post How to Use Our Influencer Smart Search appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you’re hunting for new influencers to work with, you probably start with the usual suspects to make sure they’re a good match. Metrics like audience size, content style, and even overall aesthetic can be a major factor to an influencer being successful for your brand.  But it’s often the intangibles that make the difference […]

The post Let’s Talk About Authenticity Scores appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has grown dramatically over the last few years. Influencer-led social commerce is expected to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022 according to Forbes. If you are considering getting started, here are a few things you should know.  As the influencer marketing world grows, content creators […]

The post 10 Things You Must Know About Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the most popular forms of marketing. It has a fantastic ROI and can be fairly simple to get started. The key is selecting the right influencers for your brand. There are many different things to consider, but engagement rate should be at the top of your list.  Finding the engagement […]

The post <strong>Engagement Rates by Types of Influencers</strong> appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It’s no secret that influencer marketing is on the rise with no end in sight. According to Forbes, the influencer marketing industry is predicted to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022. This is the time to jump on board with this type of marketing campaign. The question […]

The post <strong>How to Budget for Influencer Marketing in 2023</strong> appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media is one of the most important and effective ways to promote your business. However, traditional ads via social media are not the best way to get your name out there. Enter influencer marketing. You can truly gain a lot from influencer marketing, but you need to find the right people to partner with.  […]

The post <strong>The 5 Best Ways to Find Influencers for Your Business</strong> appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is User Generated Content? User-generated content (UGC) is anything specific to a brand that a consumer creates independently that endorses it. It can be a photo on Instagram, a video on Youtube, a review on a website, or a streamer on Twitch endorsing a product while they’re live.  Essentially, UGC is digital word of […]

The post Why User Generated Content is Important appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The world of eSports influences authentic and live conversations amongst its audience, acting as the fuel for platforms connecting brands and consumers. It only makes sense that demand for sponsors has grown as well, and this is where businesses can drive brand awareness, stream a new pipeline of customers, and ultimately increase sales. Gamers have […]

The post Why More Brands Should Partners With Gamers appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch is synonymous with live streaming and gaming, but it has also become a popular destination for creators across various industries. Given that the platform claims over 15 million daily active users, it’s no wonder. With such an engaged audience, it’s easy to see why brands are flocking to Twitch as a top pick among […]

The post Twitch.tv and Why You Should Consider Creators on This Platform appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sometimes it seems like the bigger brands just have it so much easier when it comes to influencer marketing. Of course, they have more eyes on them, which makes it easier for influencers to agree to a partnership. Here at ҹè��Ƶ, we don’t think that influencer marketing is only for the big brands. We do, […]

The post How Lululemon Stands Out appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Utilizing content creators and influencers is one of the most effective ways to market your business via social media. However, just a few wrong moves can break your entire marketing campaign and possibly tarnish your reputation for future influencer collaborations. Creating positive relationships with influencers is key when running a successful campaign. Today we’re sharing […]

The post How to Build Better Relationships With Your Creators appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you’re not already looking to reach gamers as a demographic with your advertising, you should consider adding them. It’s an increasingly diverse demographic, with a growing amount of disposable income as gamers in 2022 can be any age or income level. And if you’re targeting gamers, the platform you should be focusing on is […]

The post How to Choose the Right Twitch Streamer as an Influencer appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Looking for more ways to get involved in this year’s spooky season? We’ve got you covered. It doesn’t matter if what you sell has nothing to do with Halloween. With a little creativity and ingenuity, your brand can get in on the fun as easily as brands with a natural connection. Decorate your location. If […]

The post More Ways Your Brand Can Get Involved with Halloween appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you’re looking around at influencers with ҹè��Ƶ’s discovery tool, it can be easy to dismiss the smaller influencers with their modest follower counts. Bigger is better, right? Especially when it comes to reach. But when it comes to sales, the little influencers can have a big impact. Here’s why: They’re more relatable. Nano and […]

The post Micro and Nano Influencers Can Make a Big Difference to Your Brand appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you’ve found an influencer you want to work with to promote your product. Great! Finding them is the first step, but the next step is getting them to work with you. After all, collaborating with an influencer is a two way street. They have to buy into you as much as you’ve bought into […]

The post 4 Best Practices for Contacting an Influencer appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you’re marketing for a brand, chances are pretty good that you know what kind of audiences really buy your products and services. Sometimes, it can be very specific demographics that can split by age, income, or other factors. When you look at it that way, it’s easy to see why just buying a banner […]

The post Utilize the Influencers Your Audience Trusts the Most appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In marketing campaigns, not every influencer is created equal. Reach is a key statistic to success, but bigger doesn’t always mean better. While that A-list celebrity or premier athlete will attract many more eyes to your product, a more niche influencer has a better chance of making an authentic connection with potential customers and earning […]

The post From Micro to Mega: Understanding influencer marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Tracking the revenue you bring in from campaigns is always the critical metric for your brand’s success. ҹè��Ƶ not only provides you that, but also your customer’s entire purchasing journey. From their initial engagement to the actual conversion, you’ll have the power to track the entire process at your fingertips.  ҹè��Ƶ’s end-to-end suite of solutions […]

The post Track social engagement, conversations, and revenue from one place appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More and more brands are looking to TikTok influencers to reach new audiences. This is especially true when those audiences are younger millennials or Gen Zers. Almost 50% of the app’s user base is below 29 years old, making it an ideal platform for reaching younger consumers.  If Instagram is like the QVC of social […]

The post How Your Brand Can Find TikTok Influencers To Reach New Audiences appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok’s star continues to rise as a destination for brands and influencers to affect consumer buying habits. Let’s face it: when commercials come on while you’re watching TV, Youtube, Twitch, or elsewhere, what do most people do? Check their phone, of course. And since TikTok continues to grow as one of the most popular places […]

The post The Best of #tiktokmademebuythis, part 2 appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We’ve talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it’s out of genuine interest in your product or just a desire to […]

The post How to Get The Most Out of Your Micro-Influencer Relationships appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The spring season is finally here, and there’s a lot to be excited about. Warmer weather, vacations, sporting events, festivals... the list goes on. With pandemic restrictions being lifted everywhere, more and more consumers are chomping at the bit to get their lives fully back to normal.  For a lot of consumers, that means going […]

The post Spring Forward! How Your Brand Can Capitalize on the New Season appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What Is the Creator Economy? In today's society, there is a new booming market for a line of goods unlike anything the world has ever seen before: it is a market composed of over 50 million constantly growing streamers, social network influencers, content creators, bloggers, and the monetization revolving around them.  An article published by […]

The post The Creator Economy and Influencer Marketing: How Retail Brands Can Leverage Both appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to use influencer and ambassador programs to elevate your engagement and boost brand awareness to the kind of customers you want. But on the same note, if you’re just getting started on implementing influencers into your marketing campaigns, it can be intimidating. How do you choose the best influencers and ambassadors that […]

The post How Brands Stand Out with Influencer and Ambassador Programs appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you’re working with an influencer that’s a good fit for your brand, and they’re presenting it across their channels. You’ve paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that’s all the investment that you’ve made into your campaign.  […]

The post EMV: Why It's Important to Your Influencer Campaigns appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An effective marketing strategy is built on relationships, authenticity, and attention. Influencer marketing is a unique brand awareness strategy that satisfies all three of these elements.

The post Influencer Marketing Trends to Watch (And Prepare For) in 2022 appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer. Whenever someone says that word, a different image probably pops into your head, depending on what you’re into as a consumer. Maybe you think of Kim Kardashian or Kylie Jenner promoting their line of beauty products or specialty shapewear. Maybe you think of The Rock and his branded line of workout gear or tequila. […]

The post Who is an Influencer? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

A shadow ban can prevent your customers and potential customers from seeing relevant content that may lead them to your business. 

The post What Is a Shadow Ban? And How Can It Affect Your Consumer Marketing Campaigns? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It’s a historic time to be an e-commerce business. In 2020, e-commerce sales worldwide are expected to total over $4 trillion. By 2022, that number is expected to grow to nearly $6 trillion, and by 2040 over 95% of all purchases made in the world will be conducted via e-commerce. What does that mean for […]

The post Introducing Shopify Integration on ҹè��Ƶ appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

The post Agency and In-House Influencer Marketing: Pros and Cons appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn’t be easy. That’s when they partnered with ҹè��Ƶ, leveraging the unique […]

The post Customer Spotlight: How ҹè��Ƶ’s API Helped MSI Engage Fans with a One-of-a-Kind Contest appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It’s the fastest-growing and most influential social network of 2020, and now it’s fully supported in our industry-leading influencer marketing platform. That’s right— TikTok influencer search has come to ҹè��Ƶ. ҹè��Ƶ clients who want to take advantage of TikTok’s massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization […]

The post Announcing TikTok Support in ҹè��Ƶ! appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post How Brands Are Promoting Social Good In the Age of COVID-19 appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok has taken the world by storm. For brands looking to create commercial campaigns, influencers from TikTok pose a new way to reach a new audience.

The post How Brands Can Use Influencers and TikTok for Commercial Campaigns appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Recently, YouTube has grown in visibility–surpassing Wikipedia in search results. Here's how your brand can utilize YouTube influencers in your strategy.

The post YouTube Shows Up in Search Results More than Wikipedia: How Your Brand Can Take Advantage appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

The post Esports and Influencer Marketing: Why More Brands Should Partner with Gamers appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to brand awareness, there are certain influencer campaign analytics that help improve your bottom line. Here are a few that provide results.

The post Campaign Analytics: Reporting Influencer Data that Actually Moves the Needle appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More people are spending money on places and experiences, resulting in a thriving travel industry. With so many travel influencers, how can brands use them?

The post How Influencer Marketing is Changing the Travel Industry appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

ҹè��Ƶ is excited to announce an integration with Partnerize. Users can now measure influencer attribution, create contracts and manage affiliate payments.

The post How ҹè��Ƶ’s Integration with Partnerize Provides Revenue Measurement for Influencer Marketing Campaigns appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?

The post What are Virtual Influencers, and What Do They Mean for Influencer Marketing? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

2019 was a big year . Now that we're into 2020, we've compiled a list of influencer trends to help improve your 2020 marketing strategies–using new ҹè��Ƶ data.

The post 2020 Influencer Trends for Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Online retailers FabFitFun utilized influencers in their marketing strategy, resulting in an increase of subscriptions for their monthly box.

The post Online Retailer FabFitFun Uses Influencer Marketing to Drive Subscriptions appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It’s easy for pieces of information to get lost in a scrolling news feed. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, ҹè��Ƶ launched the Gallery feature.

The post ҹè��Ƶ Galleries: Give Your Content New Life appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.

The post How to Create Effective Influencer Collaborations appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It's important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.

The post How to Build a Relationship-Based Influencer Marketing Strategy appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Based on the traditional playbook, influencer marketing inherently seems like a paid program for most brands. You invest in research and pay influencers per post or campaign.  However, many brands include organic influencer marketing in their social media mix. Learn how Death Wish Coffee did just that in our latest case study. What is organic […]

The post Organic Influencer Marketing: Turning Influencers into Advocates appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don’t want to leave the opportunity behind.  In fact, influencer marketing was number 4 on the list of B2B marketing trends for 2019, but many of us are used to seeing influencer marketing used strictly in B2C strategies--so it’s harder […]

The post Can Influencer Marketing Work for B2B Industries? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you’re planning to use an influencer in your next marketing campaign, why wouldn’t you go for the biggest, boldest name you can score? For starters, bigger name influencers can really put a damper on your marketing budget. For that same amount of money, you could reach out to upwards of 15 micro-influencers and reach […]

The post Micro-Influencer Marketing: 5 Ways Consumer Brands Leverage Micro-Influencers for Better Engagement appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the top ways for retail brands to leverage social media platforms to raise brand awareness. But influencers are people too, so it’s critical that brands have all their ducks in a row to help everything with a campaign go as smoothly and successfully as possible. Check out our list of […]

The post 7 Retail Influencer Marketing Mistakes to Avoid appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service—all it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

The post How to Choose the Right Digital Influencer for Your Enterprise Brand appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Enterprise brands might think they’ve done it all online and know exactly what does and doesn’t work. However, a recent profile of a smaller skincare brand highlighted the use of multi-channel influencer campaigns that enterprise social media teams may be neglecting. This new perspective may benefit even the most experienced social media marketing team. First, […]

The post Multi-Channel Influencer Campaigns: What Cosmetic Brands Can Learn from this Small Skincare Startup appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Luxury lifestyle brand BALR. sends gift packages to influencers daily, making it nearly impossible to keep track of what’s being posted on Instagram. The gifting strategy makes for great content, with some posts netting more than 200,000 engagements, but as a busy brand, it came with its challenges. Prior to ҹè��Ƶ, BALR. team members each […]

The post How BALR. streamlines influencer management and builds relationships with ҹè��Ƶ appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven’t already. The Digital Marketing Institute says, “Not only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

The post Choosing the Right Influencer for Your Clothing Brand: Tips from ҹè��Ƶ’s Team of Influencer Marketing Experts appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at ҹè��Ƶ, we believe in providing solutions. We've written a whole ebook because we find many of you are asking how to measure influencer marketing ROI. This ebook walks you through everything from goal setting, to defining a conversion, to how to track it. Below is a sample from our tips and tricks section. […]

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What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and — who would have thought — social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

The post Have Mercy: What Brands Can Learn from Operation Varsity Blues appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced ҹè��Ƶ as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize honorees at The Summit 2019 event on February 11-12, 2019, at the Cobb Galleria Centre. TAG’S Top […]

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 Marketing is constantly changing — younger audiences are not responding to the same methods of outreach. It's so easy for any business to put ads or content out on the internet, it seems the whole web is cluttered with it. Many companies are using a new, less-invasive way to reach their audience, called Influencer Marketing. […]

The post The Power of Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Once set up, your ambassador program has a way of running itself at a certain stage. Knowing when to back off and let the system run itself is very important. Your ambassadors will gather quality experience over time and will be capable of recruiting other ambassadors into the program. But, being able to identify what […]

The post Defining a Successful Brand Ambassador Program - Infographic appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media influencers are a relatively new and very useful addition to the marketer’s toolbelt. They can help in all stages of the marketing funnel, from converting qualified leads into sales, growing brand awareness, to even getting your business more reviews. Getting the most out of your influencers is not easy, though. Like every other […]

The post How to Use Influencers at Each Stage of Your Marketing Funnel appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How Beauty Influencer McKenzie Renae Started and Her Tips For Reaching Out to Influencers   We interviewed Lifestyle/Beauty influencer McKenzie Renae (@McKenzie_Renae), and discovered how she works with brands and her view of influencer marketing shifts from 7 years ago when she began her career as an influencer. With over 65,000 fans that follow her […]

The post Influencer Interview Series: McKenzie Renae appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

The post 6 Reasons You Need Brand Ambassadors For Your Business appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You know what an influencer talks about. It’s all over their accounts. But when looking to target the right influencer, don’t you wish you knew what their audience cared about? You can make many more decisions when you know more about your influencer audience demographics. Speak directly to people who care By knowing what an […]

The post Making the most of your partnerships by knowing influencer audience demographics appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you give a speech to a room full of people, but no one attending remembers what you’ve said and leaves feeling disconnected, was the experience successful? Companies often measure online success through superficial metrics. Instead of chasing likes and views, meaningful interaction with people invested in your brand should be the objective. Make sure […]

The post Three steps to make sure you’re using the right marketing metrics appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

The post 4 Effective Ways To Connect Your Brand With Influencers appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Everyone knows that one way to get increase brand visibility is to sponsor events that are relevant to your audience. But do you know what returns are you really getting from those dollars? We here at ҹè��Ƶ believe in using data to back all assertions up. So what is the value of sponsorship? We crunched […]

The post The Value of Sponsorship in Gaming — ҹè��Ƶ Data appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at ҹè��Ƶ we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke's Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. ҹè��Ƶ: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

The post Here's what Coca-Cola has to say about influencer marketing — Case Study appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is no secret that influencers are becoming more powerful in the world of social media. Both bloggers and influencers help brands connect with new audiences outside of traditional channels. But what brands fail to understand is just how much of an impact influencers have. Working with the right influencers not only leads to more sales and better-qualified leads, but […]

The post 5 Reasons to work together with influencers appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In this season of thanks, we all remember things we are grateful for. For ҹè��Ƶ, it's you! Whether you’re here because you like our blogs, you want more information about influencer marketing, or you’re shopping for a new influencer marketing platform, we wish you the best Thanksgiving! Celebrate, eat well, and be happy. That’s the […]

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It's late November and that means it’s time to start strategizing for 2018. You know what’s so 2017? Planning your social strategy almost solely around influencer reach. What’s going to be in? Predictive analytics. So what is predictive analytics? Predictive analytics view a data set’s current and historical facts in order to make predictions about […]

The post Why predictive analytics matter for your 2018 marketing strategy appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

The post Six steps to take control of your influencer program appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback ❤️ A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

The post Top beauty influencers and what they're doing right appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

ҹè��Ƶ is excited to announce that it has been selected to present at Venture Atlanta 2017, the Southeast’s premier event for connecting technology innovation and investment capital. “Venture Atlanta is the most impactful venture conference in the southeast, and we're excited to share ҹè��Ƶ’s growth,” said Jeremy Haile, ҹè��Ƶ’s founder and CEO. “It’s also great to […]

The post ҹè��Ƶ selected to present at Venture Atlanta 2017 appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to gaming, it’s hard to tell what platform your audience is going to be watching. Should you back influencers who post Let’s Play videos that can be visited again and again? Or is a livestream the way to go? Here at ҹè��Ƶ, we’ve broken down some of the pros and cons of […]

The post Twitch or YouTube? What's best for influencer marketing in the gaming world? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

The post What you need to know about FTC compliance when it comes to influencer campaigns appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The importance of authentic content Or, how to learn to trust your influencers You’ve found the perfect social media influencer to promote your brand. They’ve been testing your products and that first post is about to drop. It’s understandable to want to micromanage what’s being said about your company, but audience feedback suggests that’s not […]

The post The importance of authentic influencer content appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Customer Spotlight: Reddit done right: CORSAIR & /r/PCMASTERRACE's incredible cobranded campaign beats expectations   CORSAIR is a great example of how partnering with influencers and communities can drive your promotions and campaigns to the next level. CORSAIR leveraged their long standing relationship with the PCMR subreddit, a community of PC Gamers on Reddit (the 8th most […]

The post Customer Spotlight Series: CORSAIR and PC Master Race appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post Publishers and Brands Are Moving From Snap to Instagram Too? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing works by placing attention on key individuals instead of spreading the attention on the entire market. Before launching an influencer marketing campaign, it is important to know how to measure the ROI of your influencer program. The below infographic cover some great tips on the best practices and popular metrics which many marketers […]

The post How To Measure Influencer ROI - Infographic appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As we have discussed before, brand ambassadors are important regardless of the size of your company. When trying to attract new customers it is important create unique content on a regular basis and one of the best methods to ensure steady content is through a well developed brand ambassador program. By managing Brand Ambassadors efficiently you […]

The post How to manage Brand Ambassadors appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

The post 10 Tips to Increase Your YouTube Ranking appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Campus Ambassador Programs are a popular way for brands to establish themselves on a university campus. Building an effective campus ambassador program requires proper organization to ensure that your efforts are well channeled, that your qualified reps are all on board and referrals are done properly. Below are some tips you need to ensure your […]

The post Launching An Effective Campus Ambassador Program appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is no secret that bloggers and influencers are becoming more powerful in the world of social media. Both help brands connect to new audiences outside of their traditional channels. But, what brands fail to understand is just how much of an impact bloggers and influencers have on their audiences. The result of working with qualified influencers […]

The post 6 Reasons To Work With Influencers - Infographic appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Selecting the right brand ambassadors can sometimes be a cumbersome process. However, your own passionate employees could be the answer you are looking for. For example, Apple has ‘geniuses’ located in their stores. They become very familiar with the products and solve any problems that might arise, allowing them to gain a robust knowledge of products they are selling. Geniuses […]

The post Tips for Using Employees as Brand Ambassadors appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Making a name for yourself on YouTube is easier to achieve than ever before. With higher quality video devices and editing programs, producing professional videos is cheaper and more accessible. However, the quest to be successful on YouTube has led to a lot of competition. The goal of this infographic is to help guide you on how to stand out […]

The post 24 Ways to Get More Subscribers on YouTube — part 1 appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too. Below are 7 tips that will help you build the right audience on YouTube […]

The post 7 Ways to Reach the Right Audience on YouTube appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_image src='/wp-content/uploads/2016/09/get-more-subscribers-on-youtube-header2.png' attachment='16864' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='custom' color='' admin_preview_bg=''] Becoming successful on YouTube has been the dream of many people and these days it has become a lot easier to achieve than ever before. Making videos is not only easier and cheaper, because […]

The post 24 Ways to Get More Subscribers on YouTube appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are so many eSports organizations and so many of them have bad websites. There are many rules of the web that you have to follow no matter what industry you are in. In the infographic below, we outlined the 10 Rules of eSports Websites. Have more rules or things you have noticed on eSports […]

The post 10 Rules of eSports Websites appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major corporations that  are already getting involved in the eSports industry and some, such as Intel, are hosting their own global tournaments. We have been working with […]

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Working for a company whose product is focused on the activation of influencers I can tell you I have seen the good, the bad, and the ugly. Just to show a few of the low points I have highlighted the 7 deadly sins of influencer marketing. Hopefully knowing these will help you avoid the common […]

The post 7 Deadly Sins of Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You cannot create a problem, you have to solve a problem; While a lot of startups begin very optimistically, there are plenty of postmortems written by entrepreneurs who have all learned the same lesson. Regardless of their unique circumstances, the top reasons for otherwise potential startups falling flat can come from a general lack of research […]

The post Top 3 Reasons for Startup Failure appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With so many options for Social Media available, picking the right channel to run targeted ads on can be a tough choice. Everyone uses Social Media differently and with more options coming out every day it's a lot to keep track of. By seeing who uses what, picking where to showcase your brand becomes a […]

The post Social Media Comparison by Age and Channel appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer Marketing — often called “Word of Mouth” marketing — involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

The post 10 Benefits of Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You have an established audience but you're not generating more leads like you want. We've been there and we're here to tell you that you don't need a degree to improve lead generation. Check out these 6 effective lead generation tips to get you started on improving your leads. 1. Your Email Signature I bet you […]

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You’re probably thinking what does “Engaging content,” mean. Don’t worry, Brittany’s here to the rescue! But before we get into what “engaging” is, let’s discuss digital marketing. Digital Marketing is the process of gaining digital partnerships, link backs, and content sharing material to participate in e- commerce. The purpose of digital marketing is to get […]

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Inbound marketing believes in focused and personal communication between customers and businesses. What sets inbound marketing strategies apart from the rest is the primary focus on that relationship and the belief that the businesses who are the best educators will be the most successful. Another important aspect of inbound strategy is using data effectively, well […]

The post Inbound Marketing Stats in Review appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

The post Getting an Audience for Free appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you reached out to your social media audiences, provided incentive, and added a sense of urgency. You built it and no one came. What happened? Where could you have gone wrong? We hate to say it, it’s not me, it’s you. Wait, can’t we still be friends? Let’s just talk it out, ok? Just […]

The post Build an Email List Part 2: Failure appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  Currently, there is a lot of talk among people proclaiming that email marketing is dead or a thing of the past. We couldn’t disagree more. Qualified email subscribers are as good as gold because these are the people that often lead to sales. What is a thing of the past is bad email marketing. No […]

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I have a confession to make. As I type this, I’m ashamed just thinking about it. I finally joined the 21st Century in 2013. What I mean by that is I bought my first iPhone only a year ago. I’m sure your eyes are popping out of their sockets right now and you’re thinking, “Carey […]

The post An Embarrassing Confession - The Case for Mobile First appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It’s 4 pm and the day is winding down. You’ve just written copy for that new email blast. You haven’t hit up your leads in a while, so it’s imperative you get this out. You do a quick glance over of 2.7 seconds and click send. And then… “Oh, $#@!” You notice a spelling error. […]

The post Spel Chek Is Stoopid, Rite? WRONG! appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

This year we are poised to spend even less time with our families with shops opening as early as 6 pm the day before Black Friday or, as some of us like to call it Thanksgiving. We decided to have a little fun with a holiday classic and remind everyone that fighting over sales at […]

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Email. For friends and family, it’s an efficient way to keep in touch. For marketers, it’s an effective tool to get your brand’s message out. And for most, it’s the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there’s no doubt email is an essential […]

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In the third installment of our four social media metrics that matter series, we are going to cover applause rates. An Applause rate is measured by simply taking into account the number of likes, favorites, +1, etc. per post.  At this point, it would seem Avinash Kaushik’s master plan in providing big brands and businesses […]

The post The Easiest Metric to Identify Your Viral Content - Social Media Metrics That Matter appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In our last post, we gave a high-level overview of the four key social media metrics that Avinash Kaushik thinks big businesses and brands should be taking into account. Today, we are going to go in depth with conversion rates and why they matter. So just as a refresher, we are defining conversion rates within […]

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Chances are you are measuring the progress of your social media in one way or another. But are you measuring the right metrics? Especially if you are big business or brand, you may feel like you have it figured out. You have thousands of followers, likes, and subscribers but if you really want to get […]

The post Social Media Metrics That Matter appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you are searching where to guest post you have found the right place! We are very interested to hear the voices of our followers and their input about the world of digital marketing...or something completely irrelevant yet super interesting! Why guest post? 1. Elevate Status & Credibility — Writing well-researched, in-depth posts on relevant blogs, […]

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  There are a vast amount--arguably a surplus --of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

The post Social Media Outreach Tips: A Word to the Wise appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.