ҹèƵ / The Ecommerce Influencer Marketing Platform Fri, 14 Feb 2025 10:49:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 /wp-content/uploads/2018/01/cropped-sideqik-logo-icon-square-narrow-32x32.jpg ҹèƵ / 32 32 How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing /influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing /influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing#comments Tue, 02 May 2023 20:29:38 +0000 /?p=26795

Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

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/influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing/feed 1864 Jenna Wessinger 26795
How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with ҹèƵ /influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik /influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik#comments Thu, 23 Feb 2023 01:50:00 +0000 /?p=24576

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

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/influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik/feed 208 Jenna Wessinger 24576
Expanding Your Brand Through Twitch /influencer-marketing/expanding-your-brand-through-twitch-with-sideqik /influencer-marketing/expanding-your-brand-through-twitch-with-sideqik#comments Mon, 20 Feb 2023 17:44:00 +0000 /?p=26403

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

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/influencer-marketing/expanding-your-brand-through-twitch-with-sideqik/feed 122 Jenna Wessinger 26403
Challenges of Influencer Marketing /influencer-marketing/challenges-of-influencer-marketing /influencer-marketing/challenges-of-influencer-marketing#comments Wed, 08 Feb 2023 15:49:40 +0000 /?p=26720

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

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/influencer-marketing/challenges-of-influencer-marketing/feed 108 Jenna Wessinger 26720
Who is Most Influenced By Influencers? /influencer-marketing/who-is-most-influenced-by-influencers /influencer-marketing/who-is-most-influenced-by-influencers#comments Tue, 07 Feb 2023 18:03:27 +0000 /?p=26701

More than half of the world’s population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say “all of them.” However, not all social media users are influenced the same way. Certain demographics are […]

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/influencer-marketing/who-is-most-influenced-by-influencers/feed 60 Jenna Wessinger 26701
4 Best Practices for Contacting an Influencer /influencer-marketing/4-best-practices-for-contacting-an-influencer /influencer-marketing/4-best-practices-for-contacting-an-influencer#comments Mon, 03 Oct 2022 20:09:58 +0000 /?p=25870

So you’ve found an influencer you want to work with to promote your product. Great! Finding them is the first step, but the next step is getting them to work with you. After all, collaborating with an influencer is a two way street. They have to buy into you as much as you’ve bought into […]

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/influencer-marketing/4-best-practices-for-contacting-an-influencer/feed 3 Jenna Wessinger 25870
Utilize the Influencers Your Audience Trusts the Most /influencer-marketing/utilize-the-influencers-your-audience-trusts-the-most /influencer-marketing/utilize-the-influencers-your-audience-trusts-the-most#comments Thu, 15 Sep 2022 20:46:03 +0000 /?p=25675

If you’re marketing for a brand, chances are pretty good that you know what kind of audiences really buy your products and services. Sometimes, it can be very specific demographics that can split by age, income, or other factors. When you look at it that way, it’s easy to see why just buying a banner […]

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/influencer-marketing/utilize-the-influencers-your-audience-trusts-the-most/feed 4 Jenna Wessinger 25675
Top LGTBQ+ Influencers to Watch in Pride Month 2022 /influencer-marketing/top-lgtbq-influencers-to-watch-in-pride-month-2022 /influencer-marketing/top-lgtbq-influencers-to-watch-in-pride-month-2022#comments Fri, 17 Jun 2022 20:28:21 +0000 /?p=25349

Pride month is an exciting time to stop and recognize the outstanding contributions that LGBTQ+ influencers and creators have made to their own causes and to society as a whole.  For people who identify as Lesbian, Gay, Bisexual, Transsexual, or Queer, their battle for equality and respect continues. But more and more brands are recognizing […]

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/influencer-marketing/top-lgtbq-influencers-to-watch-in-pride-month-2022/feed 2 Joshua Smith 25349
EMV: Why It's Important to Your Influencer Campaigns /influencer-marketing/emv-why-its-important-to-your-influencer-campaigns /influencer-marketing/emv-why-its-important-to-your-influencer-campaigns#comments Mon, 10 Jan 2022 21:35:48 +0000 /?p=25162

So you’re working with an influencer that’s a good fit for your brand, and they’re presenting it across their channels. You’ve paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that’s all the investment that you’ve made into your campaign.  […]

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/influencer-marketing/emv-why-its-important-to-your-influencer-campaigns/feed 2 Joshua Smith 25162
How Your Brand Can Thrive Advertising in Live Streaming /influencer-marketing/how-your-brand-can-thrive-advertising-in-live-streaming /influencer-marketing/how-your-brand-can-thrive-advertising-in-live-streaming#comments Thu, 09 Dec 2021 14:35:07 +0000 /?p=25133

Gaming continues to grow at an exponential rate. In fact, in 2020 video games were a bigger industry than movies and sports combined in North America. The audiences that watch streaming videos for leisure are larger and more diverse than ever before. Twitch.tv has the largest live gaming viewership, followed by Youtube and Facebook Gaming.  […]

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/influencer-marketing/how-your-brand-can-thrive-advertising-in-live-streaming/feed 2 Joshua Smith 25133
Instagram Influencer Affiliate Marketing: A Guide for Brands /influencer-marketing/instagram-influencer-affiliate-marketing-a-guide-for-brands /influencer-marketing/instagram-influencer-affiliate-marketing-a-guide-for-brands#comments Fri, 12 Nov 2021 14:12:00 +0000 /?p=24988

For brands to better understand affiliate influencer marketing, it’s necessary first to understand each component individually. 

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/influencer-marketing/instagram-influencer-affiliate-marketing-a-guide-for-brands/feed 6 Nancy Rothman 24988
How Brands Can Use Influencers and TikTok for Commercial Campaigns /influencer-marketing/brands-and-tiktok /influencer-marketing/brands-and-tiktok#comments Fri, 20 Mar 2020 16:00:00 +0000 /?p=24384

TikTok has taken the world by storm. For brands looking to create commercial campaigns, influencers from TikTok pose a new way to reach a new audience.

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/influencer-marketing/brands-and-tiktok/feed 428 Maria Lewczyk 24384
Esports and Influencer Marketing: Why More Brands Should Partner with Gamers /influencer-marketing/esports-influencer-marketing /influencer-marketing/esports-influencer-marketing#comments Thu, 05 Mar 2020 16:00:00 +0000 /?p=24370

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

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/influencer-marketing/esports-influencer-marketing/feed 28 Nancy Rothman 24370
How to Create Effective Influencer Collaborations /influencer-marketing/influencer-collaborations /influencer-marketing/influencer-collaborations#comments Tue, 03 Dec 2019 16:00:54 +0000 /?p=23600

An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.

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/influencer-marketing/influencer-collaborations/feed 2 Nancy Rothman 23600
ҹèƵ Forms: Your Influencer Marketing All in One Place /product-updates/sideqik-forms /product-updates/sideqik-forms#comments Tue, 19 Nov 2019 14:25:18 +0000 /?p=23359

When ҹèƵ talks to marketers one of the major pain points we hear repeatedly is that you want everything in the same place. Not only does it save time, but it helps you run a smooth, seamless martech stack.

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3 Reasons Sports Brands Rely on Influencer Marketing /influencer-marketing/sports-brand-influencer-marketing /influencer-marketing/sports-brand-influencer-marketing#comments Mon, 14 Oct 2019 16:08:33 +0000 /?p=22797

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

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/influencer-marketing/sports-brand-influencer-marketing/feed 1054 Nancy Rothman 22797
Corsair, Influencers, and the Creation of an Influencer Network /influencer-marketing/corsair-influencers-and-the-creation-of-an-influencer-network /influencer-marketing/corsair-influencers-and-the-creation-of-an-influencer-network#comments Mon, 19 Aug 2019 15:23:35 +0000 http://upbeat-kidney.flywheelsites.com/?p=21438

There’s a difference between reading about the positive impact of influencers and witnessing their impact first-hand. Corsair put the power of influencers into action throughout 2018. Their results reflect the ongoing success of influencer marketing: when traditional advertisements can’t make it through ad blockers, it is influencers – a human connection – that are able […]

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Gaining Access to Influencer Engagement Data for Better ROI /influencer-marketing/influencer-authentication /influencer-marketing/influencer-authentication#comments Wed, 10 Jul 2019 15:23:43 +0000 http://upbeat-kidney.flywheelsites.com/?p=21257

Social platforms are constantly testing different reactions (hello, LinkedIn) and even getting rid of visible engagement metrics altogether. Most recently, Instagram has tested getting rid of “Like” numbers completely. The leaders of these social channels want people to interact more authentically with the content on their platforms. Regarding the hidden Likes test, an Instagram spokesperson […]

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Instagram’s New Creator Profile for Influencers: What is It? And Should You Switch? /influencer-marketing/instagram-creator-profile /influencer-marketing/instagram-creator-profile#comments Thu, 20 Jun 2019 17:14:10 +0000 http://upbeat-kidney.flywheelsites.com/?p=21180

Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

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How to Choose the Right Digital Influencer for Your Enterprise Brand /influencer-marketing/4-steps-to-choose-influencer-enterprise-brands /influencer-marketing/4-steps-to-choose-influencer-enterprise-brands#comments Tue, 21 May 2019 15:57:29 +0000 http://upbeat-kidney.flywheelsites.com/?p=20944

Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service—all it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

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5 Ways to Leverage Influencer Marketing Promotions to Activate Fans /influencer-marketing/five-ways-to-activate-followers-influencer-marketing-promotions /influencer-marketing/five-ways-to-activate-followers-influencer-marketing-promotions#comments Tue, 14 May 2019 15:47:32 +0000 http://upbeat-kidney.flywheelsites.com/?p=20939

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on ҹèƵ. ҹèƵ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Have Mercy: What Brands Can Learn from Operation Varsity Blues /influencer-marketing/have-mercy-what-brands-can-learn-from-operation-varsity-blues /influencer-marketing/have-mercy-what-brands-can-learn-from-operation-varsity-blues#comments Wed, 20 Mar 2019 19:34:26 +0000 http://upbeat-kidney.flywheelsites.com/?p=20816

What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and — who would have thought — social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

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ҹèƵ Data: Valentine's Day Engagement for Victoria's Secret, Adore Me, Others, Mixed on Instagram /influencer-marketing/sideqik-data-valentines-day-engagement-for-victorias-secret-adore-me-others-mixed-on-instagram /influencer-marketing/sideqik-data-valentines-day-engagement-for-victorias-secret-adore-me-others-mixed-on-instagram#comments Wed, 13 Feb 2019 21:27:41 +0000 http://upbeat-kidney.flywheelsites.com/?p=20683

Love is in the air and some businesses are in their final efforts to be the gift you give your valentine. With marketing pushing around the big romantic day, we wanted to take a look at what influencers were doing to promote heart-bedazzled gifts. Beyond chocolate, many lovers are looking to get their partners into […]

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Happy Thanksgiving and a Busy Black Friday /influencer-marketing/happy-thanksgiving-and-a-busy-black-friday /influencer-marketing/happy-thanksgiving-and-a-busy-black-friday#comments Tue, 20 Nov 2018 21:08:50 +0000 http://upbeat-kidney.flywheelsites.com/?p=20581

It’s almost Thanksgiving here at ҹèƵ HQ which means all of your Black Friday marketing is about the pay off. While we’re fond of our poem ‘Twas the Night Before Black Friday, this year we thought we’d offer some laughs with Black Friday horror stories. Read on and Happy Thanksgiving from ҹèƵ! The Longest Line […]

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Effective ways to find loyal and relevant affiliates /influencer-marketing/effective-ways-to-find-loyal-and-relevant-affiliates /influencer-marketing/effective-ways-to-find-loyal-and-relevant-affiliates#comments Tue, 30 Oct 2018 19:15:11 +0000 http://upbeat-kidney.flywheelsites.com/?p=20550

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on ҹèƵ. ҹèƵ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Influencer Interview Series: McKenzie Renae /influencer-marketing/influencer-interview-series-mckenzie-renae /influencer-marketing/influencer-interview-series-mckenzie-renae#comments Tue, 11 Sep 2018 17:59:18 +0000 http://upbeat-kidney.flywheelsites.com/?p=18751

How Beauty Influencer McKenzie Renae Started and Her Tips For Reaching Out to Influencers   We interviewed Lifestyle/Beauty influencer McKenzie Renae (@McKenzie_Renae), and discovered how she works with brands and her view of influencer marketing shifts from 7 years ago when she began her career as an influencer. With over 65,000 fans that follow her […]

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6 Reasons You Need Brand Ambassadors For Your Business /influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2 /influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2#comments Wed, 22 Aug 2018 15:00:26 +0000 http://upbeat-kidney.flywheelsites.com/?p=15963

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

The post 6 Reasons You Need Brand Ambassadors For Your Business appeared first on ҹèƵ. ҹèƵ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2/feed 339 ҹèƵ Marketing 15963
12 Pinterest Tips for Getting the Most Out of Your Pins /social-media-2/12-pinterest-tips-for-getting-the-most-out-of-your-pins /social-media-2/12-pinterest-tips-for-getting-the-most-out-of-your-pins#comments Wed, 13 Jun 2018 19:06:00 +0000 http://upbeat-kidney.flywheelsites.com/?p=20008

We just got back from the first Pinterest creator conference, called "In the Making." It was a great event, and it was amazing to hear the stories of all of the bloggers in attendance — each of them an entrepreneur building a business around their passion, and putting in an incredible amount of work to […]

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Introducing Blog Support For Influencer Marketing on ҹèƵ /influencer-marketing/introducing-blog-support-for-influencer-marketing-on-sideqik /influencer-marketing/introducing-blog-support-for-influencer-marketing-on-sideqik#comments Wed, 16 May 2018 15:38:26 +0000 http://upbeat-kidney.flywheelsites.com/?p=19963

Before there was Facebook, before Twitter and “micro blogs,” before there were Instagrams and vlogs, there were bloggers. Blogs still make up a huge part of the influencer space, be it DIY, motherhood, fashion, food, or any other vertical, there are many use cases where you want an influencer with a blog to help support […]

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4 Effective Ways To Connect Your Brand With Influencers /influencer-marketing/4-effective-ways-to-connect-your-brand-with-influencers /influencer-marketing/4-effective-ways-to-connect-your-brand-with-influencers#comments Fri, 13 Apr 2018 15:45:41 +0000 http://upbeat-kidney.flywheelsites.com/?p=19897

If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

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Wishing you Happy Holidays and a Super New Year! /influencer-marketing/wishing-happy-holidays-super-new-year /influencer-marketing/wishing-happy-holidays-super-new-year#comments Tue, 26 Dec 2017 14:30:47 +0000 http://upbeat-kidney.flywheelsites.com/?p=19525

  As many of our readers take a much-deserved break from work this week, we thought we'd use our typical blog-writing time to wish you all happy holidays! There are so many exciting things coming for both ҹèƵ and influencer marketing as a whole coming next year, but for now, sit back and enjoy the […]

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ҹèƵ in the news: A great writeup from Hypepotamus /company/sideqik-news-great-writeup-hypepotamus /company/sideqik-news-great-writeup-hypepotamus#comments Thu, 26 Oct 2017 17:38:34 +0000 http://upbeat-kidney.flywheelsites.com/?p=19036

Following our presentation at Venture Atlanta, we’re continuing to make waves, this time in the publication Hypepotamus! ҹèƵ Wants to Help Brands Predict the Next Social Media Star by Holly Beilin Some highlights: A great description of our co-founder and CEO Jeremy: While entrenched in building technologies to manage social communities, Haile saw the emerging […]

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Six steps to take control of your influencer program /influencer-marketing/take-control-influencer-program /influencer-marketing/take-control-influencer-program#comments Tue, 24 Oct 2017 17:11:32 +0000 http://upbeat-kidney.flywheelsites.com/?p=19023

Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

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Infographic: Influencer Marketing by the Numbers /influencer-marketing/infographic-influencer-marketing-numbers /influencer-marketing/infographic-influencer-marketing-numbers#comments Tue, 10 Oct 2017 19:42:59 +0000 http://upbeat-kidney.flywheelsites.com/?p=18995

Loading... Want to learn more about influencer marketing? Contact our team today!

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Apple is getting into ad blocking, meaning it's more important than ever to think outside the banner ad /influencer-marketing/apple-ad-blocking-influencer-marketing /influencer-marketing/apple-ad-blocking-influencer-marketing#comments Thu, 21 Sep 2017 19:07:06 +0000 http://upbeat-kidney.flywheelsites.com/?p=18928

Apple’s technology has long changed the game when it comes to consumer technology, but the company’s recent announcement may change the way advertising works across the web. Apple executives have announced that its newest software — iOS 11, which rolled out this week — will include a new default setting in the Safari web browser […]

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The importance of authentic influencer content /influencer-marketing/importance-authentic-influencer-content /influencer-marketing/importance-authentic-influencer-content#comments Tue, 29 Aug 2017 15:39:19 +0000 http://upbeat-kidney.flywheelsites.com/?p=18825

The importance of authentic content Or, how to learn to trust your influencers You’ve found the perfect social media influencer to promote your brand. They’ve been testing your products and that first post is about to drop. It’s understandable to want to micromanage what’s being said about your company, but audience feedback suggests that’s not […]

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Employee Perspective: How B2B marketers can catch up on influencer marketing /influencer-marketing/b2b-influencer-marketing /influencer-marketing/b2b-influencer-marketing#comments Wed, 23 Aug 2017 16:31:38 +0000 http://upbeat-kidney.flywheelsites.com/?p=18816

ҹèƵ Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]

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Customer Spotlight Series: CORSAIR and PC Master Race /influencer-marketing/customer-spotlight-series-corsair-pc-master-race /influencer-marketing/customer-spotlight-series-corsair-pc-master-race#comments Thu, 10 Aug 2017 02:02:55 +0000 http://upbeat-kidney.flywheelsites.com/?p=18788

Customer Spotlight: Reddit done right: CORSAIR & /r/PCMASTERRACE's incredible cobranded campaign beats expectations   CORSAIR is a great example of how partnering with influencers and communities can drive your promotions and campaigns to the next level. CORSAIR leveraged their long standing relationship with the PCMR subreddit, a community of PC Gamers on Reddit (the 8th most […]

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Influencer Interview Series: Karl Conrad /influencer-marketing/influencer-interview-series-karl-conrad /influencer-marketing/influencer-interview-series-karl-conrad#comments Wed, 17 May 2017 19:26:48 +0000 http://upbeat-kidney.flywheelsites.com/?p=18629

How Karl Conrad became an influencer and how he chooses which brands to work with.  Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]

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Why 75% Of Marketers Are Working With Influencers - Infographic /sideqik-infographics-together-marketing/75-marketers-working-influencers-infographic /sideqik-infographics-together-marketing/75-marketers-working-influencers-infographic#comments Tue, 07 Mar 2017 15:00:00 +0000 http://upbeat-kidney.flywheelsites.com/?p=16211

It is no secret that influencers are becoming more popular. They help brands connect to new audiences outside of their traditional channels and as a result more marketers are beginning to include them into their yearly budgets. Not only are marketers finding new ways to work with influencers, but they are also beginning to understand the […]

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10 Tips to Increase Your YouTube Ranking /influencers/10-tips-increase-youtube-ranking /influencers/10-tips-increase-youtube-ranking#comments Tue, 03 Jan 2017 15:07:21 +0000 http://upbeat-kidney.flywheelsites.com/?p=16856

Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

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Launching An Effective Campus Ambassador Program /influencer-marketing/launching-effective-campus-ambassador-program /influencer-marketing/launching-effective-campus-ambassador-program#comments Thu, 15 Dec 2016 14:00:00 +0000 http://upbeat-kidney.flywheelsites.com/?p=15783

Campus Ambassador Programs are a popular way for brands to establish themselves on a university campus. Building an effective campus ambassador program requires proper organization to ensure that your efforts are well channeled, that your qualified reps are all on board and referrals are done properly. Below are some tips you need to ensure your […]

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Influencer Marketing and Ad Blocker /influencer-marketing/influencer-marketing-and-ad-blocker /influencer-marketing/influencer-marketing-and-ad-blocker#comments Fri, 11 Nov 2016 15:00:59 +0000 http://upbeat-kidney.flywheelsites.com/?p=16198

Ad tech companies are being hit big by ad blocking software. With over 150 million people actively using ad blocking software on their devices and smartphones now coming packaged with their own versions of ad block out of the box. Coupled with the fact that clicks on ads have fallen to 0.05%, it is no […]

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6 Steps To Launching A Successful Influencer Campaign /influencer-marketing/6-steps-to-launching-a-successful-influencer-campaign /influencer-marketing/6-steps-to-launching-a-successful-influencer-campaign#comments Tue, 01 Nov 2016 15:33:02 +0000 http://upbeat-kidney.flywheelsites.com/?p=17221

Influencer campaigns have alot of moving parts. When working with influencers it is important to remember that many of them are regular people and if you do not stay focused on what you want your campaign to be then you may end up wasting a lot of time. This is why we are here to […]

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10 Benefits of Influencer Marketing /together-marketing/10-benefits-of-influencer-marketing /together-marketing/10-benefits-of-influencer-marketing#comments Thu, 13 Aug 2015 15:00:22 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=13908

Influencer Marketing — often called “Word of Mouth” marketing — involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

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Getting an Audience for Free /together-marketing/getting-an-audience-for-free /together-marketing/getting-an-audience-for-free#comments Mon, 06 Apr 2015 12:25:34 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=13160

Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

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Build an Email List Part 2: Failure /lead-generation/build-an-email-list-part-2-failure /lead-generation/build-an-email-list-part-2-failure#comments Thu, 26 Mar 2015 14:15:57 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=13106

So you reached out to your social media audiences, provided incentive, and added a sense of urgency. You built it and no one came. What happened? Where could you have gone wrong? We hate to say it, it’s not me, it’s you. Wait, can’t we still be friends? Let’s just talk it out, ok? Just […]

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The 5 Longest Running Commercials /influencer-marketing/the-5-longest-running-commercials /influencer-marketing/the-5-longest-running-commercials#comments Fri, 09 Jan 2015 18:00:19 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11923

How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

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Happy Holidays From Team ҹèƵ! /together-marketing/happy-holidays-from-team-sideqik /together-marketing/happy-holidays-from-team-sideqik#comments Tue, 23 Dec 2014 17:48:32 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11841

  Our warmest greetings to you at this wonderful time of the year! This year the ҹèƵ team has been blessed to work with some amazing brands and we would like to thank you for being a valued part of the ҹèƵ community. We wish you all the best and hope that you enjoy the […]

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An Embarrassing Confession - The Case for Mobile First /mobile-2/an-embarrassing-confession-the-case-for-mobile-first /mobile-2/an-embarrassing-confession-the-case-for-mobile-first#comments Fri, 19 Dec 2014 14:55:45 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11754

I have a confession to make. As I type this, I’m ashamed just thinking about it. I finally joined the 21st Century in 2013. What I mean by that is I bought my first iPhone only a year ago. I’m sure your eyes are popping out of their sockets right now and you’re thinking, “Carey […]

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'Twas the Night Before Black Friday /marketing-humor/twas-the-night-before-black-friday-poem-and-video /marketing-humor/twas-the-night-before-black-friday-poem-and-video#comments Mon, 24 Nov 2014 19:07:10 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11325

This year we are poised to spend even less time with our families with shops opening as early as 6 pm the day before Black Friday or, as some of us like to call it Thanksgiving. We decided to have a little fun with a holiday classic and remind everyone that fighting over sales at […]

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Is Your Email List Even Worth Anything? /lead-generation/is-your-email-list-even-worth-anything /lead-generation/is-your-email-list-even-worth-anything#comments Mon, 17 Nov 2014 18:59:12 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11240

Email. For friends and family, it’s an efficient way to keep in touch. For marketers, it’s an effective tool to get your brand’s message out. And for most, it’s the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there’s no doubt email is an essential […]

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Google Vs Facebook /infographics/google-vs-facebook /infographics/google-vs-facebook#comments Tue, 11 Mar 2014 18:21:52 +0000 http://staging.upbeat-kidney.flywheelsites.com/?p=7402

When looking at social media, what is the difference between Google and Facebook? Here are some tips on how to use each outlet separately and help guide your brand social strategy by using this infographic.

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Social Media Outreach Tips: A Word to the Wise /brand-awareness/social-media-outreach-tips-a-word-to-the-wise /brand-awareness/social-media-outreach-tips-a-word-to-the-wise#comments Mon, 22 Apr 2013 14:30:04 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=1386

  There are a vast amount--arguably a surplus --of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

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