Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with ҹè��Ƶ appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than half of the world’s population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say “all of them.” However, not all social media users are influenced the same way. Certain demographics are […]

The post Who is Most Influenced By Influencers? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You’ve done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what’s next? Here are the next steps to […]

The post You’ve Launched an Influencer Marketing Campaign… Now What? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you’re searching for software solutions to make your marketing campaigns more efficient, more effective, and more profitable, one word is probably front and center in your mind: data. You want more of it from your software. And why not? Data lets you know what’s working, and what isn’t. It helps you measure what’s happening, […]

The post Is Your Data Doing Work For You? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sure, you can use spreadsheets or other office applications to lay out the details of your campaign. You can use them to plan out what your forms will look like, where they will go on your website or your influencer’s platforms, and then create them where they need to go using other software. But why […]

The post Customized Campaigns All in One Place appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one the most effective ways for a brand to reach and connect with its target audiences. But not all influencer campaigns are created equal. Some campaigns exceed expectations, while others can sputter well short of your goals.  The major difference-maker between a campaign that succeeds and one that doesn’t is simple: the […]

The post How Your Brand Can Build Better Relationships with Content Creators appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What if there was a way for your brand to gain millions of impressions, build brand awareness, and watch your sales rise without actually doing anything yourself? No ad campaign, no market, no budget, no anything. Nothing but all the results with none of the work. At this point, you’re probably thinking one of two […]

The post How Short-Form Storytelling on TikTok Can Boost Your Brand appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For brands to better understand affiliate influencer marketing, it’s necessary first to understand each component individually. 

The post Instagram Influencer Affiliate Marketing: A Guide for Brands appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

The post Esports and Influencer Marketing: Why More Brands Should Partner with Gamers appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?

The post What are Virtual Influencers, and What Do They Mean for Influencer Marketing? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

2019 was a big year . Now that we're into 2020, we've compiled a list of influencer trends to help improve your 2020 marketing strategies–using new ҹè��Ƶ data.

The post 2020 Influencer Trends for Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than 60% of marketers measure influencer marketing ROI with earned media value. While ҹè��Ƶ customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion, and payment tracking through our new Impact integration. Joining with our other integration partners, ҹè��Ƶ customers will be able to view […]

The post New Integration: Tracking How Influencers Make an Impact appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With over 2.6 billion people on social media internationally and thousands of tech-savvy users making a name for themselves across the Internet, it would be a mistake not to take advantage of influencer marketing. It's more difficult than ever to reach your audience in a noisy ecosystem where channels and devices have changed how consumers […]

The post Why Influencer Marketing? 10 Ways to Convince Your Boss It’s the Right Strategy for Your Brand appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

The post Instagram’s New Creator Profile for Influencers: What is It? And Should You Switch? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service—all it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

The post How to Choose the Right Digital Influencer for Your Enterprise Brand appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven’t already. The Digital Marketing Institute says, “Not only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

The post Choosing the Right Influencer for Your Clothing Brand: Tips from ҹè��Ƶ’s Team of Influencer Marketing Experts appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and — who would have thought — social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

The post Have Mercy: What Brands Can Learn from Operation Varsity Blues appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

The post 6 Reasons You Need Brand Ambassadors For Your Business appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You know what an influencer talks about. It’s all over their accounts. But when looking to target the right influencer, don’t you wish you knew what their audience cared about? You can make many more decisions when you know more about your influencer audience demographics. Speak directly to people who care By knowing what an […]

The post Making the most of your partnerships by knowing influencer audience demographics appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Julia Fain is the author and designer behind Tag & Tibby, a home and garden website dedicated to small-budget modern home design ideas, DIY projects, and crafts. Julia has a background in product design and has collaborated with brands including Sherwin-Williams, World Market, and Hunter Fan. She has nearly 2,000 followers on Facebook and an […]

The post Influencer Spotlight: DIY Brand Partnerships with Successful Blogger Julia Fain appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

The post 4 Effective Ways To Connect Your Brand With Influencers appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at ҹè��Ƶ we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke's Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. ҹè��Ƶ: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

The post Here's what Coca-Cola has to say about influencer marketing — Case Study appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Apple’s technology has long changed the game when it comes to consumer technology, but the company’s recent announcement may change the way advertising works across the web. Apple executives have announced that its newest software — iOS 11, which rolled out this week — will include a new default setting in the Safari web browser […]

The post Apple is getting into ad blocking, meaning it's more important than ever to think outside the banner ad appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

The post 10 Tips to Increase Your YouTube Ranking appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer Marketing — often called “Word of Mouth” marketing — involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

The post 10 Benefits of Influencer Marketing appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

The post Getting an Audience for Free appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

The post The 5 Longest Running Commercials appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Email. For friends and family, it’s an efficient way to keep in touch. For marketers, it’s an effective tool to get your brand’s message out. And for most, it’s the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there’s no doubt email is an essential […]

The post Is Your Email List Even Worth Anything? appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  There are a vast amount--arguably a surplus --of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

The post Social Media Outreach Tips: A Word to the Wise appeared first on ҹè��Ƶ. ҹè��Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.