You know what an influencer talks about. It鈥檚 all over their accounts. But when looking to target the right influencer, don鈥檛 you wish you knew what their audience cared about? You can make many more decisions when you know more about your influencer audience demographics.
Speak directly to people who care
By knowing what an audience is talking about, you can make sure you鈥檙e speaking directly to people who have an interest in your brand. Sometimes posting on social media can feel like shouting into the void. And that doesn鈥檛 change just because it鈥檚 an influencer. While numbers like engagement rates can help you know if your influencer content will perform well, a deeper dive into influencer audience demographics can also make sure you鈥檙e not wasting your hard-earned influencer budget.
Target unusual influencers
Sometimes picking influencers seems easy. Are you a beauty brand? Go with a makeup influencer. But what if there aren鈥檛 massive channels devoted to talking about your space? Then targeting the right influencer can be harder. This is why it matters to know what an influencer鈥檚 audience is talking about.
Take Tyler Oakley, one of YouTube鈥檚 early bright stars. He鈥檚 known for talking about LGBTQ+ issues as well as general life vlogging. With 23.2 million in reach, he seems like a good person to target. But when an influencer is famous just for being on YouTube, it can be hard to know what their audience is particularly passionate about.
Did you know Tyler Oakley鈥檚 audience is more than 3x as likely to be talking about restaurants as anything else?
Let鈥檚 dive deeper. They aren鈥檛 just talking about restaurants. They鈥檙e talking about coffee.
And they aren鈥檛 just talking about coffee, they, like everyone, are talking about Starbucks. By looking at the influencer audience demographics we can see that 15.7 percent of Tyler Oakley鈥檚 audience is talking about Starbucks, which is about 4.8 percent higher than a typical audience, according to 夜猫视频鈥檚 data.
Did you think of Tyler Oakley when you think of coffee influencers? Data says you should.
Empower your influencer program with knowledge
In marketing, more data means more power. This is why 夜猫视频 is always looking to add more information to your arsenal. Our new data on influencer audience demographics are just more ways to make your influencer marketing better. That鈥檚 because, at 夜猫视频, we鈥檙e always looking to give you all the info you need.
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