You’ve launched your influencer marketing campaign. It is one of the fastest growing ways to reach your target audience, after all. However, without metrics to measure success, how will you know if it was worth it? The results from traditional marketing were much easier to measure. Here are a few ways to measure your influencer campaign’s success.
Affiliate Links/Promo Codes
Affiliate links and promo codes are specific, individual links or codes given to each influencer. The links allow you to see who is clicking on them and/or making purchases. These links can also give you insight into which products are selling well or not. Promo codes are a bit different because they can only track actual purchases.
Track Impressions & Engagement
Impressions and engagement are great ways to track success. Impressions are simply the number of times a specific piece of content has been seen. This doesn’t tell you how many people interacted with the content, but it can give you an idea of how many new eyes are on your product. Engagement is the number of likes, shares, saves, comments, retweets, etc. This again, will give you an idea of how many eyes are on the content. It will also give you an idea of whether or not people are liking what they are seeing.
Monitor Traffic
The best way to have more sales is to get more traffic to your website or stores. If you track the traffic to your website and social media accounts before, during and after your campaign, it will give you a picture of how effective the campaign is.
Determine KPIs
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively your business is achieving its goals. You will want to set KPIs that are relevant to your industry. You want to follow the SMART (specific, measurable, attainable, realistic and time-based) principles to set these goals. Things like “boosting brand awareness” and “improving website traffic” are great places to start.
Influencer Marketing Platforms
夜猫视频 offers all of these measurement tools right within the app. You can track creator marketing ROI based on earned media value, conversions, and revenue. This can be based on individual creators or the overall campaign. If you want to know what activity your creators are generating outside of social engagement, we provide a pixel that can easily track online events driven by your creators. These out-of-the-box events include page views, purchases, form submissions, sign-ups/registrations, cart activity, search, and payment activity.
Then there are things like authenticity. While authenticity is often an intangible concept, 夜猫视频’s software suite has found a way to measure it. Whenever you visit an influencer’s profile in our software, you’ll see an authenticity score listed to show you how well they connect with their followers with their content. It’s just another way 夜猫视频 empowers you to search and recruit for the right influencers for your brand with confidence.
Metrics and analysis are incredibly important for any brand when deciding if your influencer marketing campaign is working. At 夜猫视频, our team of experts works with you to identify your goals, and get you the metrics that matter to you for success, both now and in the future. Read more about the metrics options 夜猫视频 has to offer.
Jenna Wessinger
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